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Sr. Marketing Promotions Coordinator

July 26, 2013 - August 25, 2013
Location:San Diego, CA
Benefits:Medical, Dental, Vision, FSA, 401(k), etc.
Employment Type:Full Time
Description:The Sr. Marketing Promotions Coordinator implements a customer-centric, Loyalty program for Carl Zeiss Vision (CZV), working with general supervision. This position is responsible for the day-to-day communication, management and administration of the ZPA Rewards program to ensure that CZV builds strong, profitable relationships with its members and partners. Principal business outcomes include maximizing the life-time value of CZV customers and meeting or exceeding loyalty program objectives within budgetary guidelines. The Sr. Marketing Promotions Coordinator may interact with his or her supervisor several times a week, perhaps daily, to receive guidance and feedback. This position will be at regional headquarters in San Diego.
Duties:• Understand and respond to the needs of current customers/Members. Handles escalated issues that are not able to be resolved at first level
• Ensure that the Loyalty program support team is trained and all customer services queries are addressed within 24 hours by the team and/or the Sr. Marketing Promotions Coordinator
• Manage the ongoing operations and fulfillment processes of the programs which includes calculating and approving rewards for customers
• Streamline and automate fulfillment processes for member enrollment, member benefits, promotion fulfillment, and program reporting working closely with cross-functional supporting teams (product, analytics, technology, and other marketing functions)
• Lead data collection efforts for research and program metrics related to the Loyalty program
• Manage program performance and customer activity reporting to address areas including customer segmentation, program and campaign level impact (return on investment and profitability), customer demographics, and benefits usage recommending reasoned adjustments to the program
• Manage development and delivery of partner/vendor training and materials
• Proactively identify process improvements for the program that delight our customers (BDRs, ECPs and partner/vendors) and creates a good ROI for CZV. Look for opportunities to automate processes by prioritizing and “swim-laning” them and writing proposal for automation
• Partner with IT to deliver system enhancements (CRM, Loyalty program web site)
• Troubleshoot ZIS data challenges as they occur. Work with IT/Commercial Operations to resolve
• Manage/QA the integrity of the ZIS Data / Approve/ be lead for all changes/updates
• Lead migration of W-9 program into Finance (June/July 2013). Manage integration of data into loyalty Program
• Invoice review and analysis
• Marketing liaison between commercial operations, sales and other departments
• Manage internal administrative procedures for purchasing loyalty program offerings (IE – cleaning cloths/binoculars), such as purchase and part # requests, activation of collateral on internal systems
• Traffic management of requests and other purchasing jobs
• Coordinate/execute customer marketing projects and marketing programs, as needed
• Assist sales force with marketing/computer requests as time allows
• Format and distribute content as needed for outside sources
• Manage partnership projects, as assigned, to grow sales and brand presence
• Perform additional tasks as required

Other Competencies:
• Building Partnerships - Identifies opportunities and takes action to build strategic relationships between one's area and other areas, teams, departments, units, or organizations to help achieve business goals
• Customer Focus - Considers how actions or plans will affect customers; responds quickly to meet customer needs and resolve problems; implements ways to monitor and evaluate customer concerns, issues, satisfaction and to anticipate customer needs
• Innovation - Generates innovative solutions to situations; trying different and novel ways to deal with problems and opportunities
• Planning and Organizing - Determines project/assignment requirements by breaking them down into tasks and identifying types of equipment, materials, and people needed; develops timelines and milestones; takes advantage of available resources to complete work efficiently and coordinates with internal and external partners when appropriate
Qualifications:• Ideal candidate will have 4-8 years in administering loyalty rewards programs in a fast-paced and complex environment
• Successful track record of “going the extra mile” and a “get it done” attitude
• Proven track record of program management of technology projects, operations, and business planning
• Proven track-record working with various, cross-functional, internal and external groups to deliver meaningful results on time and on budget
• Individual must be detail oriented, highly organized, a self-starter, proactive and willing to focus on the project requests as outlined by the director/Manager
• Strong analytical skills, including strong data and financial analysis skills
• Proficient project planning skills, including the ability to organize, prioritize and control job responsibilities in order to meet deadlines in an environment with overlapping and potentially conflicting priorities
• Ability to assertively solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists
• Highly proficient on a PC with strong MS Office Suite skills (Word, Outlook, Excel)

Usual office environment. Requires the ability to lift up to 25 lbs. and work on a computer for prolonged periods of time.

Works on assignments that are moderately complex in nature where sound judgment is required in resolving problems and making routine recommendations. Normally receives no instructions on routine work, general instructions on new assignments.

General office equipment used including: PC and related software, copier, fax machine, telephone, and 10-key.


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